Patagonia mission statement : We are in business to save our home planet

"As our Design Director Miles advanced and inspired our sustainable design and development.  His creative vision has had a lasting positive impact on our product line" 

Rose Marcario - CEO Patagonia Inc

Creative Director - Patagonia

Global Creative Director of Product and Development 2014-2017
Outdoor clothing specialists, since 1973, based in California, USA

From March 2014 oversaw all clothing design and a team of 40+ Designers and 40 Developers, directing Technical teams of designers specialized in Sportswear, Surf/Swim, Ski, Trail/Running, Climbing, Fishing, Equipment, Accessories, Kids and Logo. 

Key achievements

Seeing the business grow from $650million to $1billion.

• Implemented seasonal concepts and product stories
• Created a structured textile department
• Set up an additional workspace and design studio space used to share each seasons design process. 
• Oversaw all Graphics, illustration and branding
• Built Pattern and Fit specialists team to realign all size and fit matrix across the line
• Encouraged all new designs and first prototypes to be developed in-house
• Co-arranged Patagonia’s sales launch fashion shows and music. 
• Established range of hemp focused workwear clothing, building strong and durable clothing to last. 
• Created design capsules of innovative products to test markets and worked closely with Marketing teams in promoting the sustainable stories which inspired them. 

“ Now that I see the clothing industry through Patagonia eyes, there is a daunting amount of work to do. Our mission is evident, but to share solutions, build alliances and show compassion to businesses who are wavering on the perceived border between sustainability and profit is the real cliff face. Those of us who have climbed this far need to stay focussed”

Miles Johnson - 2019, contributor to Patagonia’s The Dirt magazine.